Cuisse De Grenouille

At Cuisse De Grenouille, it's all about that 1960s classic mens' look. Think gentleman surfer — eyes fixed on the horizon and ready to catch a wave — greeting life's possibilities with classic, rugged elegance. Brothers Lucas and Severin started in 2010 with a line of fitted board shorts and moved on to cultivate an entire lifestyle, including books, sunglasses and even premium coffee in their flagship store in Paris. Translated in English to "frog leg," the brand pokes dry fun at itself while taking materials, construction and aesthetics seriously.