French Connection

fcuk fashion. That was the '90s tagline that turned fashion advertising on its head, while turning heads on streets all over the U.K. before they even got a look at the clothing. The brand's name came from founder Stephen Marks' connections to French textiles, which he imbued with unconventional spins on everyday designs. French Connection's identity includes a cheeky nudge, wink and nod to the idea of cheerfully undermining the fashion industry's connections to things like plastic or blind adherence to societal norms.