OneTeaspoon is all about getting the dirt and grit of rock 'n' roll and real life under your fingernails — and on your jeans. The Australian brand kicked off in 2000, after founder Jamie Blakey found herself unenthusiastic about her searches through store racks. Stirring a packet of sweetener into her coffee one morning, the name came to her from the side of the packet. In Blakey's own words, she can't resist "ripping stuff up" — like packets of sweetener, denim and the fashion industry's expectations.